Our ambassadors are more than just familiar faces - they’re passionate individuals who embody the spirit and values of Bootlegger.

Every person we partner with shares our commitment to quality, authenticity, and living with purpose. We’re proud to support and collaborate with these inspiring individuals as they represent what it means to be part of the Bootlegger family.

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World Cup-winning Springbok hooker and one of the most respected figures in South African rugby. Precise, composed, and quietly powerful. Bongi is the voice of reason both on and off the field, known for leading with integrity and asking the hard questions.

Beyond the accolades, he's a builder of businesses, community and of things that last. That grounded sense of purpose, combined with his authentic connection to South African culture, is exactly what we look for in the people we align with.

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Springbok tighthead prop, natural entertainer, and the kind of person who lights up any room he walks into. Trevor brings infectious energy and genuine warmth to everything he does. Whether he's competing at the highest level of world rugby or connecting with the communities that follow him.

He's proof that excellence and joy are not mutually exclusive. That spirit of hard work worn lightly and achievement celebrated openly resonates deeply with our values.

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One of the most dominant props in world rugby, a 2023 Rugby World Cup champion, and a man who came within a whisker of being named World Rugby Player of the Year. Ox brings the same quiet intensity to everything he does. Immovable under pressure, methodical in how he builds, and deeply committed to doing things the right way.

Off the field he's just as formidable. Entrepreneurial, community-driven, and proudly South African in everything he stands for. His values of discipline, substance and purpose mirror everything we stand for.

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South African Olympian and professional triathlete competing at the highest level of endurance sport. Known for his relentless training standard, consistency, and the discipline it takes to perform at the highest level. 

Off the course, he’s built a strong and growing community through his content, bringing people into the reality of the work, not just the results. Serious about his coffee. Very serious barista in the making.

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Once one of the first waitresses at Bootlegger Blouberg, Anica has gone on to become one of South Africa’s boldest pop‑punk voices.

Her fearless creativity and authentic energy make her a perfect embodiment of Bootlegger’s spirit.

Gerda-Steyn

South Africa’s greatest ultramarathon runner and the "queen of ultra running". Loved by South Africans of all ages.

Four-time Comrades Marathon champion and five-time Two Oceans Marathon winner and current course record holder across both. Gerda embodies excellence, combined with her infectious and inspiring personality.

Ambassador announcement.@laurawolvaardt , our South African woman’s cricket captain and someone who has made a remarkable impact in both South African and world cricket alike. Laura embodies excellence as a .jpg__PID:bbfdb4ee-3cb4-4894-b5a3-12de51d45adc

The Proteas Women’s cricket captain - Elegant, composed, and world-class.

Laura has made a remarkable impact in both South African and world cricket alike. She embodies excellence as a national hero, combined with her infectious and inspiring personality.

A proudly South African hero who leads with quiet confidence and fierce commitment - a perfect reflection of Bootlegger’s values.

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The all-round good guy and dynamic voice in South African media – An award winning seasoned sports media powerhouse and a charismatic voice on SuperSport, where he brings clarity, insight, and personality to major sporting events across the world - anchoring coverage and presenting in-depth analysis that resonates with fans.

He is also the driving force behind the OG Molefe Foundation, which empowers township youth through golf and education initiatives.

OG embodies Bootlegger’s spirit of creativity, connection, and community.

That was a proper day of racing at @thetraka 200, another 🥈 for me but I’ll definitely take it. Full gas from start to finish with lots of team tactics which made it super hard to control. Very happy with m.jpg__PID:7b5b4809-6634-4abd-9615-98f3d63ec44e

One of South Africa’s most decorated cyclists both on the road and on the trails.

Matt, known as an absolute powerhouse, boasts an incredibly successful resume, with multiple national titles and three Cape Epic wins to his name.

A fierce competitor and a true ambassador for discipline, strength, and South African excellence.