The new stores, located at FNB @ Parkside and The Grove Mall of Namibia, will introduce Bootlegger's Full store and XS store concepts. Pieter Bloem, co-founder, is excited to bring these offerings to Windhoek.
Bootlegger Full stores offer a sit-down menu with ample seating, Wi-Fi, and plug points, serving everything from grab-and-go coffee to wraps, burgers, and all-day breakfast. XS stores cater to busy customers with a streamlined menu focused on items like salad bowls, buns, and traditional Bootlegger favourites.
"I’ve been coming to Namibia since I was a boy and have grown to love the country, now visiting every year with family and friends. The country’s beauty and the friendliness of its people have always drawn me back," said Bloem. "We feel privileged to introduce our coffee to the Windhoek community.”
Bloem concluded, “We aim to create a space where quality coffee and community come together. We are honoured to share our coffee passion here in Namibia.”
For more details about Bootlegger Coffee Company and updates on the Windhoek opening, please visit www.bootlegger.coffee. Bootlegger also offers bulk coffee supply to offices, coffee equipment, and training.
About Bootlegger Coffee Company:
Bootlegger Coffee Company was founded by best friends Pieter Bloem and brothers De Waal and Antonie Basson, who already owned several restaurants, bakeries, and coffee shops. Their journey began as avid morning cyclists unable to find a coffee shop open before 6:30 am. Recognizing the demand for high-quality coffee at reasonable prices, they decided to open their own restaurant and imported a small Giesen roaster from the Netherlands in 2012 to start experimenting with coffee roasting.
In late 2013, they secured the lease for the iconic site on Regent Road, Sea Point, which proved too spacious for just a roastery. This prompted them to expand the space into a full-service restaurant and coffee bar to showcase their products. Bootlegger Sea Point introduced its signature Bootlegger Blend in November 2013, quickly gaining popularity. Under CEO Ricky Ruthenberg's leadership since its inception, Bootlegger has significantly expanded across South Africa. Driven by their dedication to quality and community engagement, the business expanded to over 70 stores.
Bootlegger is renowned for its premium coffee and healthy menu choices. Each store features a line from an AC/DC song in neon lights, contributing to its distinctive ambiance. Their commitment to quality coffee, vibrant atmosphere, and community spirit has firmly established Bootlegger Coffee Company as a beloved fixture in South Africa's coffee culture.